BlueKai

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BlueKai
Industry Information broker

BlueKai is a cloud-based big data platform that enables companies to personalize online, offline, and mobile marketing campaigns.[1] BlueKai was created in 2008 by Omar Tawakol, Alexander Hooshmand, and Grant Ries, as a marketing tech start-up based in Cupertino, California. It was acquired by Oracle on February 24, 2014, for approximately $400 million. [2]

The company offers third party data collecting services. BlueKai collects PC & smartphone users' data to enhance ad marketing for their clients, and as of 2015 had about 700 million actionable profiles.[3] BlueKai has worked with companies like Twitter and Facebook to ensure relevancy in the ads that appear for those companies' users. As a third party data collection company, they gather information on users surfing the web, though BlueKai claims not to collect sensitive financial details, adult material, or health issues.[4] However, the company has received criticism because users feel the services they do provide are an invasion of privacy.[5]

Other clients and sites using BlueKai's services have included Live.com, Huffingtonpost.com, Walmart.com, Vimeo.com, Microsoft.com,and eBay.com.[6]

References

  1. ^ "About Us".
  2. ^ Bort, Julie. "CONFIRMED: Oracle Buys Marketing Tech Startup BlueKai". BusinessInsider.com. Business Insider News. Retrieved 22 February 2015.
  3. ^ Owens, Jeremy C. "Oracle adds Cupertino big-data startup BlueKai to cloud marketing purchases". San Jose Mercury News. Mercury News. Retrieved 22 February 2015.
  4. ^ Bailey, Brandon. "Omar Tawakol, CEO of BlueKai, on using Big Data to target ads". Mercury News. San Jose Mercury News. Retrieved 22 February 2015.
  5. ^ Constantine, Lucian. "Cleared your browser cookies? It won't stop ad company using Verizon tracking header". networld.com. NetWorld. Retrieved 22 February 2015.
  6. ^ "BlueKai Partner Program". Bluekai.com. Retrieved 22 February 2015.
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