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Private company
Traded as Betabrand, formerly Cordarounds
Industry Fashion
Founded San Francisco, US (2005)
San Francisco
Key people
Chris Lindland, Matt Their, Jared Graf, Colin Stuart, Lana Hogue, Aaron Magness, Anthony Jaffe
Revenue $17M - $18M (2015)[1]

Betabrand is a retail clothing company and crowdfunding platform, based in San Francisco. The company designs, manufactures, and releases new products in limited quantities each week.[2] Its founders include Chris Lindland and Colin Stuart, part of the startup team of the late 1990s data storage company i-drive.[3]


The company started as Cordarounds in 2005 – selling corduroy pants with horizontal corduroy wales rather than vertically running wales – before being renamed Betabrand in 2009.[2][4] As of October, 2015, Betabrand had raised $29M in venture capital.[5]

Crowdfunding approach

In 2013, Betabrand launched a crowdfunding platform, similar to Kickstarter, so that users can crowdsource clothing concepts and prototypes into actual products. Since the inception of the crowdfunding platform, Betabrand has funded almost 100 garments, including its 'Dress Pant Yoga Pants' (dual purpose design to look like formal trousers) and an urban jacket modeled on space wear. A feature of production is the turnaround from initial design to sellable article – which can be in four to eight weeks.[6]

Brick-and-Mortar Store

Betabrand has a brick-and-mortar retail store in San Francisco's Mission District that opened in May 2013. The store is located at 780 Valencia Street.[7]


  1. ^ Bradley, Diana. "CEO Q&A: Betabrand's secret to keeping a clothing company in the news". PRWeek. Retrieved 10 June 2016.
  2. ^ a b Wallace, Amy (30 October 2010). "Whimsy (and clothes) for sale". New York Times. Retrieved 29 March 2014.
  3. ^ Null, Christopher (15 February 2006). "Nice (horizontal) pants!". CNN Money. Retrieved 29 March 2014.
  4. ^ Smith, Matt (12 May 2010). "Chris Lindland uses memes to sell pants". SF Weekly. Retrieved 29 March 2014.
  5. ^ "Betabrand Secures $15M in Venture Capital Funding". FINSMES. Retrieved 10 June 2016.
  6. ^ Lowensohn, John (20 February 2014). "Sink or sew: how Betabrand turns crazy ideas into real clothing". The Verge. Retrieved 29 March 2014.
  7. ^ Mission local staff (9 May 2013). "Online clothier Betabrand opens on site of 780 cafe". Mission Local. Retrieved 29 March 2014.

External links

  • Betabrand website
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