MediaCorp Central

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MediaCorp Central
Mediacorp central logo.png
MediaCorp Central
Launched 31 January 1984 as SBC-12
1 October 1994 as STV-12
1 September 1995 as Premiere 12
30 January 2000 as Central
Closed 20 October 2008 as Central
Network MediaCorp TV12
Owned by MediaCorp
Picture format 576i (4:3 SDTV)
Slogan Kids Central & Arts Central:
Do What U Want
(2008 - 20 October 2008) Going further to bring you closer
(30 January 2000 – 20 October 2008)
Vasantham Central:
Naalthorum Navarasam
(30 January 2000 – 20 October 2008)
Country Singapore
Language Singapore English
Tamil
Broadcast area Nationwide
Headquarters Bestway Building, 12 Prince Edward Road, 079212 Singapore
Formerly called Singapore Broadcasting Corporation Twelfth Frequency/Channel 12 (SBC-12)
(31 January 1984 – 31 December 1993)
Television Corporation of Singapore Twelfth Frequency/Channel 12 (TCS-12)
(1 January 1994 – 30 January 1994)
Singapore Television Twelve Twelfth Frequency/Channel 12 (STV-12)
(31 January 1994 – 26 September 1995)
Singapore Television Twelve Premiere 12 (STV12-Premiere 12)
(27 September 1995 – 29 January 2000)
Replaced Singapore Broadcasting Corporation Twelfth Frequency/Channel 12 (SBC-12)
(31 January 1984 – 31 December 1993)
Television Corporation of Singapore Twelfth Frequency/Channel 12 (TCS-12)
(1 January 1994 – 30 January 1994)
Singapore Television Twelve Twelfth Frequency/Channel 12 (STV-12)
(31 January 1994 – 26 September 1995)
Singapore Television Twelve Premiere 12 (STV12-Premiere 12)
(27 September 1995 – 29 January 2000)
Replaced by Vasantham
okto
Sister channel(s) Suria
Timeshift service Kids Central – 8:00 am to 9:00 pm (daily), 8:00 am to 2:00 pm (Saturday), 8:00 am to 12:00 midday (Sunday)
Vasantham Central – 2:00 pm to 9:00 pm (Saturday), 12:00 midday to 9:00 pm (Sunday)
Arts Central – 9:00 pm to 12:00 midnight (daily)
Availability
(at time to closure)
Terrestrial
MediaCorp TV12 – Analogue (PAL-B) Channel 24
Satellite
MediaCorp TV12 – Digital (DVB-T) Channel 24
Cable
StarHub TV Channel 5
IPTV
mio TV Channel 5

MediaCorp Central was an English and Tamil language television channel in Singapore. The channel had three distinct programming belts: Kids Central, Vasantham Central (Tamil: வசந்தம் சென்ட்ரல்) for the Indian community in Singapore, and Arts Central.

Previously, Indian programming aired together with Malay programming on Prime 12 while Premiere 12 consisted of Arts, Documentary and Children's programming.

The channel became defunct on 20 October 2008 when Vasantham Central relaunched as the standalone channel MediaCorp Vasantham; Arts Central and Kids Central merged and relaunched as MediaCorp OKTO, with children's, arts and sports programming.

History

On 1 September 1995 channel 8 began 24-hour transmission. The Tamil programmes that previously aired on channel 8, was separated from channel 8 to form Premiere 12. This platform later included Kids and Arts programmes and became Central on 30 January 2000.

Central had 3 program belts:

On 20 October 2008 Central was restructured. Vasantham Central was extended to form the new Vasantham, a full-fledged Indian Channel that provided better content to the Indian community. This was announced on 1 January 2008 when the Parliament of Singapore decided to expand the Tamil language Vasantham Central into a standalone Tamil language channel. This left behind Kids Central and Arts Central. Central was renamed OKTO. Vasantham took over the frequency of Central and OKTO took over the frequency of Channel I, a channel that had been defunct since 1 January 2005.

Belts

Vasantham Central

Logo of Vasantham Central

Vasantham Central (The Season "Spring") Central catered to the Tamil community, broadcasting Indian dramas, variety, news, information, and entertainment programmes. The station offered hours of programming on weekdays and on weekends, with approximately 25% local content.

The Children's Day Telemovie Special Matchstick was awarded the Certificate of Distinction at the New York Festivals in 2004. The channel conducted acting workshops, training and events such as Mother's Day celebrations in Tekka Mall.

Programmes

Vasantham Tamil News was evening primetime news in Tamil. It was a half-hour bulletin covering news reports.

Seven movie slots included Tollywood, Bollywood and Kollywood films, along with Telugu, Malayalam, Kannada and Punjabi movies.

Arts Central

Logo of Arts Central

Arts Central positioned itself as an alternative channel for arts and culture, with magazine programmes, in-depth documentaries, performances, art-house movies, adult animation and short films. Arts Central offered 20 hours of programming per week. In 2007, it revamped its image and introduced a new slogan, Life Begins @ 9. It ran a locally produced arts programme Art Nation.

In 2001, both Hanging by the Thread and AlterAsian received a Finalist status at the New York Festival, and in 2007, the I-Collector series placed as runners-up in the Asian TV Awards. E channel also broadcast delayed relay simulcast coverage of international sports events including the Summer Olympic Games, Winter Olympic Games, Summer Paralympic Games, Winter Paralympic Games, Commonwealth Games, Asian Games, Southeast Asian Games, Asian Youth Games and Youth Olympic Games.

See also

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