Arkadi Kuhlmann

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Arkadi Kuhlmann (born October 27, 1946) is a dual U.S.-Canadian citizen, businessman, speaker, author, and artist. He is best known as a banking entrepreneur, having served as CEO of both ING Direct Canada and ING Direct USA.[1] In July 2012, Arkadi founded his sixth banking startup, ZenBanx, and was serving as its CEO before selling the business to SoFi in February 2017.[2] [3]

Kuhlmann received an Honors B.A. in business administration along with an MBA from the Richard Ivey School of Business.[4] In 2010, he was awarded an honorary Doctor of Laws (LL.D.) from the University of Western Ontario for his contributions to the world of business strategy.[5]


Kuhlmann began his career as a business professor shortly after graduating from the University of Western Ontario.[6] He soon gravitated to banking as an assistant director of the Institute of Canadian Bankers, and as a consultant for the banking industry.[7]

Between 1977-1984, Kuhlmann served as manager, assistant general manager, and then Vice President of Royal Bank of Canada in its corporate cash management and commercial banking marketing divisions.

Kuhlmann served as president and CEO at Deak & Co. and Deak International from 1985-1993. Deak & Co. provided merchant and investment banking services. Deak International provided foreign exchange and precious metals trading and refining services. Kuhlmann reorganized Deak International's operations, re-launching the company in April 1986, expanding the company from 52 to 192 branches worldwide, and from 350 to 1,500 employees; achieving revenues of $1B wholesale and $2.5B retail, with an income of $70M. Kuhlmann oversaw the successful divestiture of Deak International in 1990.[8] Following the divestiture of Deak International to North American Life, Kuhlmann served as president of North American Trust until 1996.[7]

Kuhlmann founded ING Direct Canada in 1996.[4] He created the brand strategy, recruited the senior leadership team, and grew the bank from 1996 to 2000 serving as the bank's president and CEO. He then repeated this process in 2000, when he founded ING Direct USA and led its growth to become the largest savings bank and number one direct bank in the United States, with more than $90B in deposits and 7.8M customers.[9]

He instituted an annual vote where he asked his staff to "re-elect" him as CEO.[10] He went on to write his book titled, Rock Then Roll: The Secrets of Culture Driven Leadership, to better understand how culture plays a driving force in modern corporations.[11]

In late 2009, as a condition of its government bailout during the financial crisis, ING Groep, the parent company of ING Direct Canada and USA, and the largest Dutch financial-services firm, agreed on a restructuring plan with the European Commission. The restructuring plan mandated that ING Groep sell its North American online banking operations, which included ING Direct USA and Canada.[12] On June 17, 2011, ING Groep agreed to sell ING Direct USA, and its seven million customers, to Capital One Financial for $9.2B.[13] The Federal Reserve approved the sale on February 14, 2012[14] and Capital One completed its acquisition of ING Direct USA on February 17, 2012.[15]

ING Direct Canada, founded by Kuhlmann in 1996, was purchased from ING Groep by Scotiabank for $3.13 billion in an acquisition announced on August 29, 2012.[16]

Following the ING Direct USA acquisition, Kuhlmann stepped down as chairman and CEO.[6]


Kuhlmann has authored two books on business. The first, The Orange Code: How ING Direct Succeeded by Being a Rebel With a Cause, he co-authored with long-time collaborator, Bruce Philp. The book was published in 2009 by John Wiley & Sons.[17]

His second book, Rock Then Roll: The Secrets of Culture-Driven Leadership, was written as a solo effort. In an interview with Forbes, he stated it was a book for all his ING Direct associates, and a blueprint for how the "protest generation" should think about corporate culture.[11] Deak & Company published Rock Then Roll in 2011.

He has written several other books on finance, including Prime Cash: First Steps in Treasury Management, authored with F. John Mathis and James Mills, First Edition: April, 1983; and numerous university business cases. His thoughts on banking, leadership, and innovation have appeared in major newspapers, including the Wall Street Journal, the Washington Post, and the New York Times.


Kuhlmann was honorary chair for the 2005 "More Than Houses Campaign" for Habitat for Humanity of New Castle County, Delaware.[4]

During his tenure as CEO of ING Direct, Kuhlmann formed the ING Direct Kids Foundation with a mandate to help children improve their financial literacy.[18]

Kuhlmann currently serves as a director at Christiana Care Health System, Inc., and on the board of directors of the Council for Economic Education.


In his personal time, Kuhlmann goes to his island in Georgian Bay, where he sails on a private boat.[2]

Kuhlmann is also known for his love of riding motorbikes. He has two Harleys.[19] In recent years, he's been devoting more time to painting and poetry.[20]


  1. ^ Gunn, Matt (2011-02-26). "Arkadi Kuhlmann: Innovate or Die - Bank Systems & Technology". Archived from the original on 2014-01-07. Retrieved 2014-02-17.
  2. ^ a b Cohen, Deborah L. "Me & My Money: Arkadi Kuhlmann". Reuters. Retrieved 2014-02-17.
  3. ^ Wang, Selina. "SoFi Buys Mobile-Banking Startup Zenbanx for About $100 Million". Bloomberg. Retrieved 2017-02-01.
  4. ^ a b c Arkadi Kuhlmann. "Arkadi Kuhlmann: Executive Profile & Biography - Businessweek". Retrieved 2014-02-17.
  5. ^ "The Future of Leadership" (PDF). Archived from the original (PDF) on 2013-09-24. Retrieved 2014-02-17.
  6. ^ a b "ING Direct Canada founder talks about how he deals with his finances | Financial Post". 2013-06-07. Retrieved 2014-02-17.
  7. ^ a b "Arkadi Kuhlmann". Retrieved 2014-02-17.
  8. ^ "James Bond and the killer bag lady". 2012-12-02. Retrieved 2014-02-17.
  9. ^ "Next Week's Guest: Arkadi Kuhlmann, ING Direct USA President". Forbes. 2011-02-05. Retrieved 2014-02-17.
  10. ^ "Putting Himself Up for Re-election (By His Staff)". The New York Times. Retrieved 2014-02-17.
  11. ^ a b "Corporate Culture For The Protest Generation". Forbes. Retrieved 2014-02-17.
  12. ^ "ING To Sell US Online Bank To Capital One For $9B In Order To Repay Bailout". Retrieved 2014-02-17.
  13. ^ "Fed Clears Capital One's Deal for ING Direct". The New York Times. Retrieved 2014-02-17.
  14. ^ "Capital One - Press Information - News Release". Retrieved 2014-02-17.
  15. ^ "Scotiabank to buy ING Bank of Canada for $3.1B - Business - CBC News". 2012-08-29. Retrieved 2014-02-17.
  16. ^ "Banking | The News Journal". 2012-02-18. Retrieved 2014-02-17.
  17. ^ "THE ORANGE CODE: How ING DIRECT Succeeded by Being a Rebel with". Bloomberg. 2008-10-27. Retrieved 2014-02-17.
  18. ^ "Corporate Culture For The Protest Generation". Forbes. Retrieved 2014-02-17.
  19. ^ [1] Archived June 8, 2013, at the Wayback Machine.
  20. ^ "Canada's global leaders". Canadian Business. 2005-03-28. Retrieved 2014-02-17.
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