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Alticor, Inc.
Industry Holding company
Founded 1959 as Ja-Ri Corporation
1963 as Amway Corporation
2000 as Alticor, Inc.[1]
Headquarters Ada, Michigan, U.S.
Area served
Key people
Steve Van Andel (chairman); Doug DeVos (president)[2]
Revenue Increase US$ 9.2 billion (2010)[3]
Owner DeVos & Van Andel families
Number of employees
Subsidiaries Amway, Amway Global
Headquarters in Ada, Michigan

Alticor is a privately owned American corporation which is run by the DeVos family and the Van Andel family.[5] It was established in 1999 to serve as the parent company for a handful of business ventures, most notably the multi-level marketing company Amway and Amway Global, and a manufacturing and distribution company, Access Business Group.[6][7] In 2006, Alticor purchased cosmetics maker Gurwitch Products from Neiman Marcus Group Inc., and operated it as a wholly owned subsidiary until Gurwitch was acquired by Shiseido in 2016.[8]

Alticor Corporate Enterprises

Founded in 2006, Alticor Corporate Enterprises is a subsidiary holding corporation of Alticor's non-direct selling companies: Amway Hotel Corporation, Gurwitch Products, Interleukin Genetics, Metagenics and Fulton Innovation.[9] Pyxis Innovations Inc., formed in 2000, purchase ownership in Interleukin Genetics and is a wholly owned subsidiary of Alticor Inc.[10]

Amway Hotel Corporation

Alticor subsidiary Amway Hotel Corporation owns the Amway Grand Plaza Hotel in downtown Grand Rapids, Michigan, which opened in 1913 as the Pantlind Hotel. It was purchased, refurbished, expanded, and renamed in 1981. The company also owns and operates the Courtyard by Marriott at Plaza Towers in Grand Rapids.[11]


  1. ^ "Alticor Timeline". Alticor Website. Retrieved 2006-10-09.
  2. ^ "Alticor President, Doug DeVos". Alticor website. Archived from the original on 25 March 2008. Retrieved 2008-04-04.
  3. ^ "Amway Parent Grows to $9.2 billion in 2010". 17 February 2011. Retrieved 8 March 2011.
  4. ^ "fact sheet". Alticor Website. Retrieved October 9, 2008.
  5. ^ "DeVos, Meijer rank among richest ; Amway co-founder is 288th; supercenter founder is 605th". The Grand Rapids Press. 7 March 2008. p. C1.
  6. ^ James Prichard (24 October 2000). "Amway reorganizes, now under new parent company, Alticor". Associated Press.
  7. ^ "Amway reveals new corporate structure". Associated Press. 25 October 2000.
  8. ^ Azevedo, Mary Ann (August 4, 2006). "Gurwitch Products gets ownership makeover". Houston Business Journal. American City Business Journals, Inc. Archived from the original on 26 February 2008. Retrieved 2008-04-04.
  9. ^ "Alticor posts sales of more than $6.3 billion in 2006". Alticor Website Press Releases. Archived from the original on 25 March 2008. Retrieved 2008-04-04.
  10. ^ "INTERLEUKIN GENETICS, INC. SCHEDULE 13D/A". SEC records at Edgar. Retrieved 2008-04-04.
  11. ^ "Courtyard by Marriott Hotel at Plaza Towers may re-open this weekend". May 8, 2013. Retrieved September 7, 2016.

External links

  • Alticor corporate website
  • Yahoo! - Alticor Inc. Company Profile
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