2nd Avenue (TV channel)

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2nd Avenue
2nd Avenue logo 2016.jpg
Launched December 15, 2005; 13 years ago (2005-12-15)
Closed Free-to-air: June 5, 2018; 9 months ago (2018-06-05)
Provincial: June 30, 2018; 8 months ago (2018-06-30)
Owned by Solar Entertainment Corporation
Slogan Where Characters Get Delightfully Real.
Country Philippines
Language English
Broadcast area Defunct
Affiliates RJTV (Rajah Broadcasting Network) (2008-2018)
Headquarters Upper Ground Floor Worldwide Corporate Center, EDSA corner Shaw Bouevard, Mandaluyong City
Formerly called ETC 2nd Avenue (December 15, 2005-January 16, 2007)
Replaced by RJTV
Shop TV (channel space)
Sister channel(s) ETC

2nd Avenue (capitalized as 2ND AVENUE) was a Philippine free-to-air television network owned by Solar Entertainment Corporation, and formerly broadcasts on free-to-air television under a blocktime agreement with Rajah Broadcasting Network via flagship station DZRJ-TV Channel 29.

2nd Avenue broadcasts through Solar's master control, studios and offices located at the Third Floor Worldwide Corporate Center, Shaw Boulevard corner Epifanio de los Santos Avenue in Mandaluyong City, with RJTV-produced programs produced at RJTV's Venture's I Building in Makati City. RJTV holds free TV transmissions from their tower located at Nuestra Señora de la Paz Subdivision, Bo. Sta. Cruz, Antipolo City, province of Rizal. It formerly operates daily from 6 AM to 1 AM on analog free television (now defunct), while operating 24 hours on digital free TV, cable, satellite and internet live streaming until the end of June 2018.

History

logo used from April 27, 2014 to October 16, 2016

Initially launched as a spin-off channel to ETC, ETC 2nd Avenue started as a test broadcast on December 15, 2005, and had its full launch in 2006. The channel was later renamed to 2nd Avenue on January 17, 2007.

In 2008, as part of its parent company's blocktime agreements with multiple terrestrial channels, 2nd Avenue made its debut on RJTV stations nationwide. RJTV's RJ Sunday Jam and Thank God, It's RJ were retained and integrated to 2nd Avenue's programming.[1]

As part of Solar Entertainment Corporation's shakeup, 2nd Avenue changed its style of programming and branding, incorporating an orange and black design.

On June 5, 2018, 2nd Avenue ceased its broadcast after more than 12 years on Pay TV and a decade of blocktime agreement with RJTV 29 due to low ratings as well as cost cutting measures by Solar Entertainment Corporation. Other provincial cable entities will still carry 2nd Avenue's broadcast, with the airing of marathons of some of the programs until June 30, 2018 at 2:00 AM.

Many programs from this channel transferred to ETC and Jack TV starting June 6, 2018.

Final Programming

As a general entertainment channel, 2nd Avenue's programming consists of drama series, lifestyle, entertainment news programs, talk shows, sitcoms, reality shows, movies, and infomercials.

References

  1. ^ C/S, ETC, 2nd Avenue on free TV - INQUIRER.net, Philippine News for Filipinos Archived 2008-01-21 at the Wayback Machine
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