24K Magic (song)

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"24K Magic"
Bruno Mars & R3hab - 24K Magic remix.jpg
R3hab remix cover art
Single by Bruno Mars
from the album 24K Magic
Released October 7, 2016
Format
Genre
Length 3:46
Label Atlantic
Songwriter(s)
  • Bruno Mars
  • Philip Lawrence
  • Christopher Brody Brown
Producer(s)
Bruno Mars singles chronology
"Uptown Funk"
(2014)
"24K Magic"
(2016)
"That's What I Like"
(2017)

"Uptown Funk"
(2014)
"24K Magic"
(2016)
"That's What I Like"
(2017)
Music video
"24K Magic" on YouTube

"24K Magic" is a song by American singer-songwriter Bruno Mars from his third studio album of the same name (2016). Atlantic Records released it as the album's lead single on October 7, 2016, for digital download and streaming. Atlantic provided it as an instant grat track for those who pre-ordered the album. Bruno Mars, Philip Lawrence and Christopher Brody Brown wrote the single. Calling themselves Shampoo Press & Curl the three of them handled production, with additional production by The Stereotypes. "24K Magic" has been described as a funk, disco and contemporary R&B song, heavily influenced by hip-hop. The A.V. Club noticed the synthesizer riff and backbeat resembled the one in "The Message" (1982) by Grandmaster Flash and the Furious Five. The song's lyrics address extravagances, glamour, and the party lifestyle.

"24K Magic" was well received by most critics. Some of them complimented Mars' vocals comparing them to James Brown, describing the song as engaging, fun and evoking feeling of nostalgia. Others criticized it for not being innovative as it tried to emulate "Uptown Funk" (2014). "24K Magic" was a commercial success. It peaked at number four in the United States and number three in Canada and Australia. It has been certified five times platinum by the Recording Industry Association of America (RIAA), four times platinum by Music Canada (MC) and by the Australian Recording Industry Association (ARIA). The single reached number one in New Zealand, France, Belgium (Flanders), Argentina and Israel. It has received a Diamond certification in France and a platinum one in New Zealand. In the United Kingdom and Spain, the song peaked at number five, being certified platinum by the British Phonographic Industry (BPI) and two times platinum by Productores de Música de España (PROMUSICAE).

Director Cameron Duddy and Mars shot the song's music video. It depicts Mars and his bandmates partying and having fun in a Las Vegas casino. At the end of the video, Mars is riding a jet ski in the Fountains of the Bellagio Hotel. The singer performed "24K Magic" on television shows such as Saturday Night Live, The Late Late Show and included it on his 24K Magic World Tour (2017-18). The song received several nominations and won Record of the Year at the 60th Annual Grammy Awards in 2018. The television show soundtracks of Chicago Med (2015), and Empire (2015), and a commercial for Hershey’s Gold bar used the song. Kendrick Lamar's single "Loyalty" (2017) featuring Rihanna sampled the song's introduction.

Background and Development

On September 2014, Mars tweeted "Now it's time to start writing chapter 3", hinting he was working on new music. Following the release of the successful Mark Ronson and Mars' single "Uptown Funk" (2014), the singer headed to the studio to record more songs. Mars said he had no plans to release a new album "[u]ntil it's done". It was due in March, but his appearance at the Super Bowl halftime show postponed it for several months. At the time seven songs were already recorded.[1] On October 3, 2016, Mars revealed the song title and release date through his Instagram account after he uploaded nine photos. They showed the singer looking down wearing a white hat with "XXIV k" inscribed on it. Mars wrote, "You can call it my first single, but I call it the invitation to the party."[2]

The Stereotypes had known Mars and worked with him since 2007, however, after the singer signed a deal with Atlantic Records they did not collaborate very often.[3] Nevertheless, in 2015 Jonathan Yip talked with Mars about working together. Since the singer was already recording 24K Magic, Mars asked for "some beats" and Yip sent them. Later, he asked for more beats and The Stereotypes sent them, but they never heard from him, "nothing came of it".[4][5] In June 2016, Yip touched base with Mars. He asked Yip if they would like to help him finish a song for his album, to add a little "seasoning". He needed another song with a certain tempo and key.[4][5][6] Yip sent Mars an idea that caught his attention, and he asked The Stereotypes to come to the studio.[3][4][7]

Once in the studio, it took them some time to "get the groove" on the track. They spent the first couple of hours catching up and having fun.[3][7] When they began working, Ray Charles McCullough II was "getting scared". He felt this was a "make-or-break moment"—they needed to help Mars with the song.[5] Ray Romulus recalls the artist telling them he wanted to create something that would make people dance again, because in clubs the crowd is on their phones, not moving and glancing at each other.[6] At this point, Mars showed them a "rough idea" of the song. The Stereotypes started programming the drums for "24K Magic" and finished it in a day. It was the first track the team recorded for the album.[3][7]

In an interview with NME, Mars said he wrote "24K Magic" when "Uptown Funk" (2014) was "number one", so the songs share the same "spirit".[8] In another interview with Zane Lowe for Beats 1, Mars explained that the album was going to be a movie and the lead single was its opening. He wanted the song "to get the party started". To achieve that it needed to sound genuine, and that he was having a good time, so he used his emotions and feelings to guide him. He also admitted that "24K Magic' was influenced by West Coast hip hop artists like "Dr. Dre, DJ Quik, Suga Free ... [they represented] a time when it was okay to party, to be flashy, to get on the dance floor."[9][10]

Production and release

Bruno Mars, Phillip Lawrence and Christopher Brody Brown wrote "24K Magic". They handled the production under the name Shampoo Press & Curl with additional production by The Stereotypes. Mars, Lawrence, Brown and James Fauntleroy provided the background vocals. Dave Foreman played the guitar, while Byron "Mr. Talkbox" Chambers and Mars provided the vocals on the talk box. Charles Moniz, with engineering assistant Jacob Dennis, engineered and recorded the song at Glenwood Place Studios in Burbank. Serban Ghenea and John Hanes, who served as the mix engineer, mixed "24K Magic" at MixStar Studios in Virginia Beach.[11]

"24K Magic" premiered on October 7, 2016, at midnight on radio station WBMX.[12] Atlantic Records released the single on the same day for digital download and streaming.[13] The album was made available for pre-order worldwide via Mars' official site, with the song as an instant download.[14] The label also released the track to be added to Italian contemporary hit radio on the same date.[15] Subsequently, the song was released to UK and US contemporary hit radio stations on October 8, 2016, and October 11, 2016, respectively.[16][17] On May 26, 2017, Atlantic Records made a remix version by Dutch DJ R3hab available for digital download and streaming.[18]

Composition

"24k Magic" is a funk, disco and R&B song,[19][20][21] heavily influenced by hip-hop.[22][23][24] It is composed in the key of F minor at a tempo of 94 beats per minute. Mars' vocal range spans from the low note of F4 to the high note of E6.[25] The song begins with a talk box intro, performed by Byron "Mr. Talk Box" Chambers and Mars.[11] Initially, reviewers thought the vocals on the intro had Auto-Tune, a vocoder or synthetic vocals.[26][27][28] Eventually, they concluded it was a talk box, developed by Roger Troutman and Zapp, which heavily influenced the single.[24][27][29] Forbes and Entertainment Weekly's music critics noticed the resemblance between the "robotic-sound" intro on "24K Magic" and Tupac Shakur's "California Love" (1995).[22][30] The song features several layers of funk synthesizers in its instrumentation, which drew comparisons to Prince.[24][29][31] It also features bass lines similar to The Gap Band's style. Its structure borrows from "Uptown Funk" (2014) as Mars raps while singing the track with a "call and response" composition.[32][33] The bridge features a record scratching, while the backing vocals make heavy use of a vocoder.[32][33] The synthesizer riff and backbeat of "24K Magic" resembles the one in "The Message" (1982) by Grandmaster Flash and the Furious Five.[34] Critics found the sound to be closer to the 1980's electronica, hip-hop and R&B, than the 1970's style of "Uptown Funk" (2014).[32][35]

The track reaches its "ebullient" and "infectious" chorus where Mars sings, "Put your pinky rings up to the moon, What ya’ll tryna do? 24K magic in the air."[30][31] All the verses are designed with a call-and-response hook.[33] In the opening lyrics, Mars shouts, "Guess who’s back again!/Oh, they don’t know? I bet they know soon as we walk in", punctuating the verses, he continues with more confidence "I’m a dangerous man with some money in my pocket", while backed up by a chorus "adding tough-guy punch to his mellifluous" shouts.[24][29][33] The exhortations and confidence in his vocals reminded critics of James Brown.[24][36] The lyrics celebrate extravagances, glamour and the party lifestyle.[34][37] Many reviewers felt "24K Magic" condensed a playlist’s worth 80's electro-R&B into one song, with a modern twist on its lyrics.[22][24][27]

Critical reception

"24K Magic" has received positive reviews from most music critics. Entertainment Weekly's Eric Renner Brown gave "24K Magic" an "A" note. He praised the lead single saying it is on the same level as Mars' earlier, "Just the Way You Are" (2010) and "Locked Out of Heaven" (2012), and maybe even better due to its "detail and finesse". According to Brown these qualities, along with "world-class vocals", allow "24K Magic" to "levitate". He felt Tupac Shakur's "California Love" (1995) and Michael Jackson's Off the Wall (1979) influenced it. [30] Jay Willis of GQ called the song "delightful"— the second part of "Uptown Funk" (2014). Willis praised Mars for using the same formula as the earlier single and described the intro as "reminiscent of mid-1990s K-Ci & Jojo".[33] Carl Williott of Idolator gave the recording a 9 out 10, comparing it to "Pure Funk compilations, West Coast G-funk and to Midnight Star". Williott said the track did not bring anything new, but it came at a time there are not enough party songs. In the same review, Mike Wass awarded the song 8 out of 10 feeling that it is a mash-up of the 70's, 80's and 90's R&B into "a nuclear-power party anthem" to be played in discos over the next years.[38] Time's Tekendra Parmar called the title track "delicious".[19] Rap-Up thought Mars created a great song, calling the hook "infectious".[31] Jason Lipshutz of Billboard compared "24K Magic" to the TV show Stranger Things (2016) since both evoke nostalgic feelings. He found the single "impressive", with a "killer groove" that mashed the "G-funk" genre into a song with modern elements. He also complemented Mars' vocals and "ear for melody".[27] Patrick Bowen, reviewing the album for Idolator, said "24K Magic" has the best chorus Mars ever wrote, being superior to "Uptown Funk" (2014) in every detail.[32]

In a mixed review for Idolator, Rachel Sonis "24K Magic" a 6.5 out of 10. She described the track as "glossy, lavish and teeming with old-school The Neptunes vibes", but concluded that the single does not accomplish anything new. Robbie Daw rated the track 5 out of 10 saying that it is a throwback to the 80's R&B as a continuation of "Uptown Funk" (2014). He too thought it did not add anything new to pop music—"it simply keeps the party going."[38]

The song made the cut on several lists of best songs of the year. Entertainment Weekly's Ray Rahman dubbed the song a "bulletproof party jam", ranking it number 35 on the list of 100 songs.[39] On the list of the 101 best songs of 2016 compiled by Spin, Winston Cook-Wilson ranked the song at number 61 saying that Mars emulated the style he listened to while growing up and was nothing but impressive.[40] On the Billboard 100 Best Pop Songs of 2016: Critics' Picks list, the single was placed at number 64. Taylor Weatherby wrote that Mars was able to "create another bonafide [sic] hip-shaker" like "Uptown Funk" (2014) thanks to "24K Magic"'s "infectious beat and James Brown-worthy vocal exhortations".[36]

Accolades

In 2016, "24K Magic" received a nomination for International Hit of the Year at the 2017 Danish GAFFA Awards.[41] In 2017, it was nominated by the 48th NAACP Image Awards for Outstanding Song, Contemporary, but lost.[42] At the 30th Annual Nickelodeon Kids' Choice Awards the track received a nomination for Favorite Song,[43] and a nomination for International Hit of the Year at the MTV Millennial Awards.[44] At the 2017 Radio Disney Music Awards, the single won the award for Best Song That Makes You Smile.[45] "24K Magic" received the accolade for Top 10 Gold International Gold Songs at the RTHK International Pop Poll.[46] In the same year, it was nominated for Best R&B Song at the 2017 Billboard Music Awards.[47] The recording was nominated for Choice Pop Song at the 2017 Teen Choice Awards, but lost.[48] In 2018, "24K Magic" won Record of The Year at the 60th Annual Grammy Awards ceremony.[49] In the same year, it lost the award for International Work of the Year at the APRA Music Awards.[50] The song won an award for excellence in Record Production/Single or Track at the 2018 TEC Awards.[51] Mediabase, in their year-end list of 2017, had "24K Magic" as the third most played song at Urban AC stations.[52]

Commercial performance

In the United States, "24K Magic" debuted at number five on the Billboard Hot 100 with 101,000 downloads, 12.8 million streams and 65 million radio impressions in its first full tracking week. It was Mars' highest debut on the Hot 100 chart.[53] On the week of December 10, 2016, the single reached its peak of number four on the Billboard Hot 100.[54] "24K Magic" became Mars' seventh number-one song on the Billboard Rhythmic chart, and peaked at number two on the Dance Club Songs chart.[55][56] It peaked at number three on the Billboard Adult Pop Songs and Hot R&B/Hip-Hop Songs charts.[57][58] "24K Magic" peaked at number three on the Canadian Hot 100 on the week of December 31, 2016.[59] The Recording Industry Association of America (RIAA) certified it five times platinum. Music Canada (MC) certified it four times platinum.[60][61] As of September 2017, the single has sold 1,722,000 pure copies in the US.[62]

"24K Magic" debuted at number one France's singles chart for the week ending October 15, 2016.[63] The Syndicat National de l'Édition Phonographique (SNEP) certified it diamond.[64] In Belgium, it reached the top spot on the Ultratop 50 in Flanders and earned a platinum certification.[65][66] In its third week in Argentina, the track reached the top spot.[67] It also peaked at number one in Israel.[68] The song entered at number 13 on the New Zealand Singles Chart and peaked at number one spending two weeks in the top spot.[69] It has received a platinum certification by Recorded Music New Zealand (RMNZ), with over 30,000 copies sold.[70] In Australia, "24K Magic" debuted at number 12 on the chart, and peaked at number three.[71] The recording has been certified four times platinum by the Australian Recording Industry Association (ARIA), with 280,000 copies sold.[72] The single peaked at number four in Portugal after debuting at number 20.[73]

In the United Kingdom, the song debuted at number nine on the UK Singles Chart on October 20, 2016. It peaked at number five on the week of November 17, 2016.[74] The British Phonographic Industry (BPI) certified "24K Magic platinum for over 600,000 certified units.[75] In Scotland, it also peaked at the top five.[76] In the Republic of Ireland, the single peaked at number ten on the Irish Singles Chart, after debuting at number 25.[77][78] The song reached the top five in Spain and later received a double platinum certification by Productores de Música de España (PROMUSICAE), and it peaked at number six in the Dutch Top 40.[79][80][81] In Switzerland, it entered the top ten by peaking at number nine and received a gold certification by IFPI Switzerland.[82][83] In Italy, the song was certified two times platinum, despite only peaking at number 16 on the chart.[84][85] The recording peaked at number two on the South Korea International Chart.[86]

Music video

Development and synopsis

The song's official music video was filmed in Las Vegas, Nevada.[87] Some of the shot locations included the Fountains of the Bellagio hotel and the Fremont Hotel and Casino.[88] Mars and his frequent collaborator Cameron Duddy directed the video released on October 7, 2016.[19] It begins with Mars' private jet landing at the McCarran International Airport in Las Vegas. Surrounded by luxurious cars, its steps are lowered.[31][88][89] Then, Mars is seen wearing Versace, designer minks and a baseball cap with XXIV written on it as he starts to put on his golden jewellery; rings, necklaces chain, and sunglasses.[31][89][90] His band, The Hooligans feature in the music video wear lightweight track suits.[31][90] The rest of the video includes intercut shots of Mars and his band having fun by the poolside, partying, drinking and playing the tables at the MGM Grand Las Vegas.[26][31][89] They party and dance, with glasses of champagne in their hands, inside and at the front of casinos.[26][91] The video features several women wearing "door knocker earrings" in bikinis and sometimes wearing men’s denim, while they twerk.[89][90][91] Other scenes include the singer and some of his bandmates driving down the Strip in a black Cadillac Allanté convertible, later purchased by Mars, and riding power-driven scooters in the casino, while "throwing money in the air".[8][26][31] At the end of the video, Mars rides a jet ski in the famous Fountains of the Bellagio hotel.[19][31]

A second promotional music video with Victoria’s Secrets Angels, was released on December 2, 2016. It features Victoria Secret's models Adriana Lima, Lais Ribeiro, Taylor Hill, Elsa Hosk, Jasmine Tookes and Stella Maxwell lip-syncing to the song.[92] It has been described as the fusion of a "homemade music video and a Victoria’s Secret ad".[93][94]

Reception

Raquel Rose Burger of Billboard noticed the 1990's Hip-Hop trends included in the music video, like tracksuits, gold chains and snapbacks, among others.[90] Partick Bowen from Idolator found the music video "approximately 95% stunting".[32] NME's Rhian Daly criticized the video clip not only for its lack of originality but also the number of cliches. Mars could not stop showing off how rich he is.[89] Tom Breihan of Stereogum considered the second promotional music video average with nothing "especially fun or spontaneous about it". However, he felt "it does have a lot of very beautiful women in it".[94] Jordan Appugliesi of Entertainment Tonight Canada thought the girls in the video looked "adorable" and they were having a blast "in the super fun video" while looking amazing.[92]

The video received multiple awards and nominations. In 2017, it received an award for Video of the Year and a nomination for Coca-Cola Viewers’ Choice at the BET Awards.[95] At the 2017 MTV Video Music Awards, it received three nominations for Video of the Year, Best Direction and Best Art Direction.[96] In the same year, the video received a nomination for Outstanding Music Video at the 48th NAACP Image Awards.[97] It was also nominated for Favorite Music Video at the Nickelodeon Kids' Choice Awards.[98] At the 2017 Soul Train Music Awards, the music video won Mars Best Dance Performance and Video of the Year.[99] As of June 2018, the video has over 1.0 billion views on YouTube.[100]

Live performances

Mars first performed the song live on Saturday Night Live on October 15, 2016.[101] His performance was well received by critics. Daniel Kreps of Rolling Stone magazine praised the "electric performance" describing it as a "fluid, full-scale spectacle as the camera followed Mars and his singers down a hallway and into the audience" throwing an "epic dance party".[102] Christina Lee of Idolator praised the performance, writing it was a party with a "California Love" vibe for the "Nae Nae generation." She added that Mars and his band came from backstage, "West Side Story-style, to join a crowd that was already dancing".[103] He also performed live on The X Factor UK, on October 30, 2016. The Daily Express's Becca Longmire found the performance "epic".[104] It caused some controversy as he and his band were accused of "miming". The singer was "extremely insulted" by the accusations and denied them.[8] Mars sung "24K Magic" on November 6, 2016, at the MTV Europe Music Awards. Adelle Platon of Billboard praised his show saying it was "an illuminated performance" thanks to the pyro used.[105] He was also complemented on his "disco moves ... synched with lights on the stage floor".[106] Later, on November 11, he performed the single on the Norwegian television talk show Skavlan and on the following day at 2016 NRJ Music Awards.[107][108] Mars also performed the single at the 2016 American Music Awards on November 20. His band joined him on the stage that featured an electric blue background and pyro. The performance included a break dance.[109] November 30, the singer performed on the Victoria's Secret Fashion Show 2016, aired on CBS. He performed during the "Bright Night Angel" segment.[110] During The Late Late Show with James Corden on December 13, 2016, Mars included "24K Magic" on the popular segment Carpool Karaoke.[111] "24K Magic" was the second song on the set list of his third worldwide tour—24K Magic World Tour (2017-18).[112]

Use in other media

Conor Maynard and Alex Aiono covered "24K Magic" in a sing-off.[113] Kendrick Lamar's single "Loyalty" (2017) featuring Rihanna, on his album Damn (2017), sampled the song's intro.[114] In early 2017, Heidi Klum used the track in the trailer announcement for next season of Germany's Next Top Model, where she is one of the judges. "24K Magic" ended up being used on the 12th cycle of Germany's Next Topmodel.[115] Hershey featured the song in a commercial for its Hershey Gold chocolate bar.[116] Several television shows have used the song. In 2016, it first appeared on the ninth episode of the second season of Rosewood (2015).[117] The fourteenth episode of MacGyver's (2016) first season in 2017 featured. "24K Magic".[118] It made an appearance on Being Mary Jane (2013), fourth season, episode seven.[119] The track was part of episode fifteen, season two of Supergirl (2015), as well as season two of Chicago Med (2015) on episode twenty-three.[120][121] It was also included on the last episode of the third season of Empire (2015).[122] The recording is also featured in the video game Just Dance 2018.[123] The song is featured in Hotel Transylvania 3: Summer Vacation.[124]

Formats and track listings

Digital download[13]
No. Title Length
1. "24K Magic" 3:46
Digital download – R3hab remix[18]
No. Title Length
1. "24K Magic" (R3hab remix) 2:38
Promo Vinyl[125]
No. Title Length
1. "24K Magic" 3:46
2. "Treasure" 2:56

Credits and personnel

Recording and mixing

  • Recorded at Glenwood Place Studios, Burbank, California; mixed at MixStar Studios, Virginia Beach, Virginia

Personnel

Credits adapted from the liner notes of 24K Magic, Atlantic Records[11]

Charts

Certifications

Region Certification Certified units/Sales
Australia (ARIA)[72] 4× Platinum 280,000^
Belgium (BEA)[66] Platinum 30,000*
Canada (Music Canada)[61] 4× Platinum 320,000^
Denmark (IFPI Denmark)[181] Platinum 30,000^
France (SNEP)[64] Diamond 250,000*
Germany (BVMI)[182] Gold 200,000^
Italy (FIMI)[84] 2× Platinum 100,000double-dagger
New Zealand (RMNZ)[70] Platinum 30,000*
Spain (PROMUSICAE)[80] 2× Platinum 80,000^
Switzerland (IFPI Switzerland)[83] Gold 15,000^
United Kingdom (BPI)[75] Platinum 600,000double-dagger
United States (RIAA)[60] 5× Platinum 5,000,000double-dagger

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history

Region Date Format Version Label Ref.
Worldwide October 7, 2016 Original Atlantic [13]
Italy Contemporary hit radio Warner [15]
United Kingdom October 8, 2016 Atlantic [17]
United States October 11, 2016 [16]
Worldwide May 26, 2017
  • Digital download
  • streaming
R3hab remix [18]

See also

References

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External links

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