24K Magic (song)

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"24K Magic"
BrunoMars24kMagicsingle.jpeg
This image was used to announce the release date and title of the single.
Single by Bruno Mars
from the album 24K Magic
Released October 7, 2016
Format
Genre
Length 3:46
Label Atlantic
Songwriter(s)
  • Bruno Mars
  • Philip Lawrence
  • Christopher Brody Brown
Producer(s)
Bruno Mars singles chronology
"Uptown Funk"
(2014)
"24K Magic"
(2016)
"That's What I Like"
(2017)
"Uptown Funk"
(2014)
"24K Magic"
(2016)
"That's What I Like"
(2017)
Music video
"24K Magic" on YouTube

"24K Magic" is a song by American singer Bruno Mars from his third studio album of the same name (2016). It was released as the lead single from the album on October 7, 2016, for digital download and streaming by Atlantic Records. It was provided as an instant grat track for those who pre-ordered the album. The single was written by Bruno Mars, Philip Lawrence and Christopher Brody Brown, while production was handled by the three as Shampoo Press & Curl, with additional production by The Stereotypes. "24K Magic" has been described as a funk, disco and contemporary R&B song, heavily influenced by hip-hop. The A.V. Club noticed the synthesizer riff and backbeat resembled the one in "The Message" (1982) by Grandmaster Flash and the Furious Five. The song's lyrics address extravagances, glamour, and the party lifestyle.

"24K Magic" was well received by most critics, some of whom complimented Mars' vocals comparing them to James Brown, with the song being engaging, fun and evocative of nostalgic feelings. Others criticized it for not being innovative as it tried to emulate "Uptown Funk" (2014). "24K Magic" was a commercial success. It peaked at number four in the United States and number three in Canada and Australia. It has been certified five times platinum by the Recording Industry Association of America (RIAA), four times platinum by Music Canada (MC) and by the Australian Recording Industry Association (ARIA). The single reached number one in New Zealand, France, Belgium (Flanders), Argentina and Israel. It has received a Diamond certification in France and a platinum one in New Zealand. In the United Kingdom and Spain, the song peaked at number five, being certified platinum by the British Phonographic Industry (BPI) and two times platinum by Productores de Música de España (PROMUSICAE).

The song's music video was shot by director Cameron Duddy and by Mars. It depicts the latter and his bandmates partying and having fun in a Las Vegas casino. At the end of the video, Mars is riding a jet ski in the Fountains of Bellagio. The singer performed 24K Magic" on television shows such as Saturday Night Live, The Late Late Show on the Carpool Karaoke segment with James Corden and it was included on the 24K Magic World Tour (2017-18). The song received several nominations and won Record of the Year at the 60th Annual Grammy Awards in 2018. The song is part of several television shows such as Chicago Med (2015), Empire (2015), and on a commercial for Hershey’s Gold bar. The intro of the recording has been sampled on Kendrick Lamar's single "Loyalty" (2017) featuring Rihanna.

Background and Development

On September 2014, Mars tweeted "Now it's time to start writing chapter 3", hinting that he was working on new music.[1] After the release of the successful Mark Ronson and Mars' single "Uptown Funk" (2014), the singer headed to the studio to record more without having plans to release a new album, stating "Until it's done".[1] The album was due in March, but his appearance at the Super Bowl halftime show postponed it several months. At that time seven songs were already recorded.[1] On October 3, 2016, the song title was revealed through Mars' Instagram, upon the upload of nine photos. The combination of the pictures revealed the singer looking down while wearing a white hat with "XXIV k" inscribed. Mars wrote, "You can call it my first single, but I call it the invitation to the party."[2]

The Stereotypes have known Mars and worked with him since 2007, however, after the singer got a deal with Atlantic Records they stopped working together.[3] Nevertheless, around 2015 Jonathan Yip talked with Mars about working together, as the singer was already recording 24K Magic. Mars asked for "some beats" and Yip sent some. Later, the artist asked for more beats and The Stereotypes sent them, but they never heard from him, "nothing came of it."[4][5] In June 2016, Yip texted Mars to get in touch. The artist asked them if they would like to help him finish a song for his album, to add a little "seasoning" as he needed new music with a certain tempo and key.[4][5][6] Afterward, Yip sent Mars an idea, which caught his attention, so he asked them to come to the studio.[3][4][7]

Once in the studio, it took them some time to "get the groove" on the track since the first couple of hours were spent getting in touch and having fun.[3][7] When they started working, Ray Charles McCullough II got scared as he felt that was a "make-or-break moment" as they needed to help Mars with the song.[5] Ray Romulus recalls the artist telling them that he wanted to create something that would make people dance again, because in the clubs the crowd is on their phones, not moving and glancing at each other.[6] At this point, Mars showed them a "rough idea" of what the song was going to be. The Stereotypes started programming the drums for "24K Magic" and finished it in a day. It was the first track the team recorded for the album.[3][7]

In an interview with NME, Mars told that "24K Magic" was written when "Uptown Funk" was "number one", henceforth the songs share the same "spirit".[8] In a different interview, with Zane Lowe for Beats 1, Mars explained, that the album was going to be a movie and the lead single the opening of it. He wanted the song "to get the party started", but in order to achieve that it needed to sound genuine, that he was having a good time, henceforth he used his emotions and feelings to guide him. He also admitted that "24K Magic' was influenced by the West Coast hip hop: "Dr. Dre, DJ Quik, Suga Free...it was a time when it was okay to party, to be flashy, to get on the dance floor."[9][10]

Production and release

"24K Magic" was written by Bruno Mars, Phillip Lawrence and Christopher Brody Brown, while production was handled by the three under production-team, Shampoo Press & Curl along with additional production by The Stereotypes. The background vocals were provided by Mars, Lawrence, Brown and James Fauntleroy. Dave Foreman played the guitar, while Byron "Mr. Talkbox" Chambers and Mars provided the vocals on the talkbox. The song was engineered and recorded at Glenwood Place Studios in Burbank by Charles Moniz, with engineering assistant Jacob Dennis. The track was mixed at MixStar Studios in Virginia Beach by Serban Ghenea and John Hanes, who served as the mix engineer. Tom Coyne mastered the song at Sterling Studios in New York.[11]

"24K Magic" premiered on October 7, 2016 at midnight on radio station WBMX.[12] The single was released on October 7, 2016 for digital download and streaming via Atlantic Records.[13] On the same date, the album was made available for pre-order worldwide via Mars' official site, with the song as an instant download.[14] The label also released the track to be added to Italian contemporary hit radio on the same date.[15] Subsequently, the song was released to United Kingdom and United States contemporary hit radio stations on October 8, 2016 and October 11, 2016, respectively.[16][17]

Composition

"24k Magic" is a funk, disco and R&B song.[18][19][20] It is also heavily influenced by hip-hop.[21][22][23] It is composed in the key of F minor at a tempo of 94 beats per minute. Mars' vocal range spans from the low note of F4 to the high note of E♭6.[24] The song begins with a talk box intro, performed by Byron "Mr. Talk Box" Chambers and Mars.[11] Initially, publications thought the vocals on the intro had Auto-Tune, a vocoder or synthetic vocals.[25][26][27] Eventually they concluded it was a talk box, first developed by Roger Troutman and Zapp, which heavily influenciated the single.[23][26][28] Forbes and Entertainment Weekly music critics noticed the resemblance between the "robotic-sound" intro on "24K Magic" and Tupac Shakur's "California Love".[21][29] The song features several layers of funk synthesizers in its instrumentation, which drew comparisons to Prince.[23][28][30] It also features bass lines simmliar to The Gap Band's style and its structure borrows from "Uptown Funk" as Mars rapps while singing the track with a "call and response" compostion.[31][32] The bridge features a record scratching, while the backing vocals use heavily a vocoder.[31][32] The synthesizer riff and backbeat of "24K Magic" resembles the one in "The Message" by Grandmaster Flash and the Furious Five.[33] Critics found the sound to be closer to the 1980's electronica, hip-hop and R&B, when compared to the 1970's style of "Uptown Funk".[31][34]

The track reaches its "ebullient" and "infectious" chorus, where Mars sings "Put your pinky rings up to the moon, What ya’ll tryna do? 24K magic in the air".[29][30] All the verses are designed with a call-and-response hook.[32] In the opening lyrics, Mars shouts "Guess who’s back again!/Oh, they don’t know? I bet they know soon as we walk in", punctuating the verses, he continues with more confidence "I’m a dangerous man with some money in my pocket", while backed up by a chorus "adding tough-guy punch to his mellifluous" shouts.[23][28][32] The exoberating soul and confidence in his vocals reminded critics of James Brown.[23][35] The lyrics celebrate extravagances, glamour and the party lifestyle.[33][36] Many reviewers found "24K Magic" trying to condense all of the 80's electro-R&B into one song, with a modern twist on its lyrics.[21][23][26]

Critical reception

"24K Magic" has received positive reviews from most music critics. Entertainment Weekly's Eric Renner Brown, gave "24K Magic" an "A" note. Brown called the single a throwback that Mars could easily create, being influenced by 2Pac’s "California Love" and Michael Jackson's Off the Wall. He continued by saying that the track is on the same level as his previous lead singles, "Just the Way You Are" and "Locked Out of Heaven", maybe even better due to its "detail and finesse". The latter two qualities along with world-class vocals are qualities that allow "24K Magic" to "practically levitate", according to the critic.[29] Jay Willis of GQ found the song to be "delightful" and labeled it as the second part of "Uptown Funk". Willis praised Mars for using the same formula established for "Uptown Funk" and compared the intro to a "reminiscent of mid-1990s K-Ci & Jojo".[32] Carl Williott from Idolator gave the recording its highest rating, 9 out 10, comparing it to a "Pure Funk compilations, West Coast G-funk and to Midnight Star". Williott said that the track doesn't bring anything new, but it came at the right time as there aren't enough party songs. In the same review, editor, Mike Wass, awarded the song 8 out of 10 feeling that it is a mash-up of the 70's, 80's and 90's R&B into "a nuclear-power party anthem" to be played in the discos over the next years.[37] Time's Tekendra Parmar called the title track "delicious".[18] Rap-Up thought Mars created a great song, calling the hook "infectious".[30] Jason Lipshutz from Billboard established a comparision between "24K Magic" and the TV show Stranger Things for both evoking nostalgic feelings. He found the single to be "impressive", as well as a "killer groove" that mashed the whole "G-funk" genre into a song with modern elements. Moreover, if it wasn't for Mars' vocals and "ear for melody", the song wouldn't be as good as it is.[26] Patrick Bowen, reviewing the album for Idolator, complemented the track saying it was the best chorus Mars has ever written. Bowen added, that "24K Magic" is superior to "Uptown Funk" in every detail, from its composition to its chorus.[31]

In a mixed review for "Idolator", Rachel Sonis of Idolator gave "24K Magic" a 6.5 out of 10 and described the track as "glossy, lavish and teeming with old-school The Neptunes vibes", but concluded that the single doesn't accomplish anything new. Robbie Daw rated the track 5 out of 10 saying that it is a throwback to the 80's R&B as a continuation of "Uptown Funk". He also thought it didn't add anything new to pop music as "it simply keeps the party going."[37]

The song made the cut on several lists of best songs of the year. Entertainment Weekly's Ray Rahman dubbed the song as a "bulletproof party jam", ranking it on number 35 on the list where there where 100 songs.[38] On the list of the 101 best songs of 2016 compiled by Spin, Winston Cook-Wilson ranked the song at number 61 sayng that Mars emulated the style he listened while growig up and was nothing but impressive.[39] On the "Billboard 100 Best Pop Songs of 2016: Critics' Picks" list, the single was placed at number 64, Taylor Weatherby wrote that Mars was able to "create another bonafide hip-shaker" establishing a comparision with "Uptown Funk" due to its "infectious beat and James Brown-worthy vocal exhortations".[35]

Acollades

In 2016, "24K Magic" received a nomination for International Hit of the Year at the following year Danish GAFFA Awards.[40] In 2017, it was nominated at the 48th NAACP Image Awards for Outstanding Song, Contemporary, but lost.[41] At the 30th Annual Nickelodeon Kids' Choice Awards the track received a nomination for Favorite Song.[42] The song received a nomination for International Hit of the Year at the MTV Millennial Awards.[43] At the 2017 Radio Disney Music Awards the single won the award for Best Song That Makes You Smile.[44] "24K Magic" received the accolade for Top 10 Gold International Gold Songs at the RTHK International Pop Poll.[45] In the same year, it was nominated for Best R&B Song at the 2017 Billboard Music Awards.[46] The recording was nominated for Choice Pop Song at the 2017 Teen Choice Awards, but lost.[47] In 2018, "24K Magic" won Record of The Year at the 60th Annual Grammy Awards ceremony.[48] In the same year, it lost the award for International Work of the Year at the APRA Music Awards.[49] The song won an award for excellence in Record Production/Single or Track at the 2018 TEC Awards.[50]

Chart performance

In the United States, "24K Magic" debuted at number five on the Billboard Hot 100 with 101,000 downloads, 12.8 million streams and 65 million radio impressions in its first full tracking week. To date it was Mars' highest debut on the Hot 100 chart.[51] On the week of December 10, 2016 the single reached its peak of number four on the Billboard Hot 100.[52] "24K Magic" became Mars' seventh number-one song on the Billboard Rhythmic chart and peaked at number two on the Dance Club Songs chart.[53][54] It peaked at number three on the Billboard Adult Pop Songs and Hot R&B/Hip-Hop Songs charts.[55][56] "24K Magic" peaked at number three on the Canadian Hot 100 on the week of December 31, 2016.[57] It was certified five times platinum by the Recording Industry Association of America (RIAA) and four times platinum by Music Canada (MC).[58][59] As of September 2017, the single has sold 1,722,000 pure copies in the US.[60]

"24K Magic" debuted at number on France's singles chart for the week ending October 15, 2016.[61] It was certified diamond by the Syndicat National de l'Édition Phonographique (SNEP).[62] In Belgium, it reached the top spot on the Ultratop 50 in Flanders and earned a platinum certification.[63][64] In its third week in Argentina, the track reached the top spot.[65] It also peaked at number 1 in Israel.[66] The song entered at number 37 on the New Zealand Singles Chart and peaked at number spending two weeks at the top spot.[67] It has received a platinum certification by Recorded Music New Zealand (RMNZ), with over 30,000 copies sold.[68] In Australia, "24K Magic" debuted at number 12 on the chart, and peaked at number three.[69] The recording has been certified four times platinum by the Australian Recording Industry Association (ARIA), with 280,000 copies sold.[70] The single peaked at number four in Portugal after debuting at number 20.[71]

In the United Kingdom, the song debuted at number nine on the UK Singles Chart on October 20, 2016. It peaked at number five on the week of November 17, 2016.[72] "24K Magic" was certified platinum by the British Phonographic Industry (BPI) for over 600,000 certified units.[73] In Scotland, it also peaked at the top five.[74] In the Republic of Ireland, the single peaked at number ten on the Irish Singles Chart, after debuting at number 25.[75][76] The song was able to reach the top 5 in Spain and later received a double platinum certification by Productores de Música de España (PROMUSICAE) and it peaked at number six in the Dutch Top 40.[77][78][79] In Switzerland, it entered the top ten by peaking at number nine and received a gold certification by IFPI Switzerland.[80][81] In Italy, the song was certified two times platinum, despite only peaking at number 16 on the chart.[82][83] The recording peaked at number two in the South Korea International Chart.[84]

Music video

Development and synopsis

The official music video for the song was filmed in Las Vegas, Nevada.[85] Some of the shot locations included the Fountains of Bellagio and the Fremont Hotel and Casino.[86] It was directed by Mars and his frequent collaborator Cameron Duddy and released on October 7, 2016.[18] The video begins with Mars' private jet landing at the McCarran International Airport in Las Vegas, it lowers its steps while surrounded by luxurious cars.[30][86][87] Then, Mars is seen wearing Versace, designer minks and a baseball cap with XXIV written on it as he starts to put on his golden jewellery; rings, necklaces chain, and sunglasses.[30][87][88] His band, The Hooligans featured in the music video wear lightweighting track suits.[30][88] The rest of the video includes intercut shots of Mars and his band having fun by the poolside, partying, drinking and playing the tables at the MGM Grand Las Vegas.[25][30][87] They party and dance, with glasses of champagne in their hands, inside and at the front of casinos.[25][89] The video features several women using "door knocker earrings" in bikinis and sometimes wearing men’s denim, while they twerk.[87][88][89] Other scenes include the singer and some of his bandmates driving down the Strip in a convertible black Cadillac Allanté, later purchased by Mars, and riding power-driven scooters in the casino, while "throwing money in the air".[8][25][30] In the end of the video, Mars rides a jet ski in the famous Fountains of Bellagio.[18][30]

A second promotional music video, with Victoria’s Secrets Angels, was released on December 2, 2016. It features Victoria Secret's models Adriana Lima, Lais Ribeiro, Taylor Hill, Elsa Hosk, Jasmine Tookes and Stella Maxwell lip-syncing to the song.[90] It has been described as a fusion made between a "homemade music video and a Victoria’s Secret ad".[91][92]

Reception

Raquel Rose Burger of Billboard noticed the 1990's Hip-Hop trends included in the music video, such as tracksuits, gold chains and snapbacks, among others.[88] Partick Bowen from Idolator found the music video to be "approximately 95% stunting".[31] NME's Rhian Daly criticized the video clip for not only its lack of originality but also the number of cliches as Mars couldn't stop showing how rich he is to everyone else.[87] Tom Breihan of Stereogum considered the second promotional music video average with nothing "especially fun or spontaneous about it", however "it does have a lot of very beautiful women in it."[92] Jordan Appugliesi from Entertainment Tonight Canada thought the girls in the video looked "adorable" and they were having a blast "in the super fun video" while looking amazing.[90]

The music video for the song received multiple awards and nominations. In 2017, it received an award for Video of the Year and a nomination for Coca-Cola Viewers’ Choice at the BET Awards.[93] At the 2017 MTV Video Music Awards received three nominations for Video of the Year, Best Direction and Best Art Direction.[94] In the same year, the video received a nomination for Outstanding Music Video at the 48th NAACP Image Awards.[95] It was also nominated for Favorite Music Video at the Nickelodeon Kids' Choice Awards.[96] At the 2017 Soul Train Music Awards the music video won Mars Best Dance Performance and Video of the Year.[97] As of June 2018, the video has over 1.0 billion views on YouTube.[98]

Live performances

Mars first performed the song live on Saturday Night Live on October 15, 2016.[99] His performance was well received by critics. Daniel Kreps of Rolling Stone magazine praised the "electric performance" describing it as a "fluid, full-scale spectacle as the camera followed Mars and his singers down a hallway and into the audience" concluding that the singer threw an "epic dance party".[100] Christina Lee of Idolator praised the performance, writing that it was a party with a "California Love" vibe for the "Nae Nae generation." She added that Mars and his band came from backstage, "West Side Story-style, to join a crowd that was already dancing".[101] A live performance was also done on The X Factor UK, on October 30, 2016. Daily Express's Becca Longmire performance found the performance to be "epic".[102] It raised some controversies as he and his band were accused of "miming". The singer was not only hurt by the accusations as he dismissed the same.[8] Mars sung "24K Magic" on November 6, 2016, at the MTV Europe Music Awards. His show was praised by Adelle Platon from Billboard. She said that was "an illuminated performance" due the pyro used.[103] He was also complemented on his "disco moves", which were "synched with lights on the stage floor".[104] Later, on November 11, he performed the single on Norwegian television talk show Skavlan and on the following day at 2016 NRJ Music Awards.[105][106] On November 20, Mars also performed the single at the American Music Awards of 2016. The singer was joined in stage by his band with a electric blue background and pyro. The performance included a break dance.[107] Later, on November 30, the singer performed on the Victoria's Secret Fashion Show 2016, aired on CBS. His performance happened during the "Bright Night Angel" segment.[108] On December 13, 2016, during The Late Late Show with James Corden, Mars included "24K Magic" on the segment of the popular feature Carpool Karaoke.[109] It was played as the second track on the set list of his third worldwide tour, 24K Magic World Tour (2017-18).[110]

Usage in other media

"24K Magic" was covered by both Conor Maynard and Alex Aiono in a sing-off.[111] The intro of the song has been sampled on Kendrick Lamar's single "Loyalty" (2017) featuring Rihanna, taken from his album Damn (2017).[112] In early 2017, Heidi Klum used the track in the trailer announcement for next season of Germany's Next Top Model, where she is one of the judges. "24K Magic" ended up being used on the 12th cycle of Germany's Next Topmodel.[113] It has been featured on a commercial for Hershey’s Gold.[114] The recording is part of several television shows. In 2016, the song made its first appeared on the ninth episode of the second season of Rosewood (2015).[115] In 2017, "24K Magic" was featured on the fourteenth episode of MacGyver's (2016) first season.[116] It made an appearece on Being Mary Jane (2013), fourth season, episode seven.[117] The track was part of episode fifteen, season two of Supergirl (2015), as well as season two of Chicago Med (2015) on episode twenty-three.[118][119] It was also included on the last episode of the third season of Empire (2015).[120] The recording is also featured in the video game Just Dance 2018.[121]

Credits and personnel

Recording

Personnel

Credits adapted from the liner notes of 24K Magic, Atlantic Records[11]

Charts

Certifications

Region Certification Certified units/Sales
Australia (ARIA)[70] 4× Platinum 280,000^
Belgium (BEA)[64] Platinum 30,000*
Canada (Music Canada)[59] 4× Platinum 320,000^
Denmark (IFPI Denmark)[175] Gold 30,000^
France (SNEP)[62] Diamond 250,000*
Germany (BVMI)[176] Gold 200,000^
Italy (FIMI)[82] 2× Platinum 100,000double-dagger
New Zealand (RMNZ)[68] Platinum 30,000*
Spain (PROMUSICAE)[78] 2× Platinum 80,000^
Switzerland (IFPI Switzerland)[81] Gold 15,000^
United Kingdom (BPI)[73] Platinum 600,000double-dagger
United States (RIAA)[58] 5× Platinum 5,000,000double-dagger

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history

Region Date Format Label Ref.
Worldwide October 7, 2016 Atlantic [13]
Italy Contemporary hit radio Warner [15]
United Kingdom October 8, 2016 Atlantic [17]
United States October 11, 2016 [16]

References

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External links

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